G-Shock, short for Gravitational Shock, first launched in 1983 after Casio engineer, Kikuo Ibe conceptualized a watch that could have a battery life of 10 years, be water resistance up to 100 meters, and survive a 10 meters drop. Originally intended as a high-priced specialty item, G-Shocks are now considered to highly regarded collector-worthy timepieces.
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