SWATCH launched its first plastic, quartz-powered watch in 1983, changing the course of Swiss watchmaking history. SWATCH’s unabashedly bold take on what a wristwatch can be made it one of the most important forces in the industry and the namesake brand of the Swatch Group. With the introduction of the SISTEM51 mechanical watch in 2013, SWATCH proved that it’s as relevant a player today as ever.
SWATCH launched its first plastic, quartz-powered watch in 1983, changing the course of Swiss watchmaking history. SWATCH’s unabashedly bold take on what a wristwatch can be made it one of the most important forces in the industry and the namesake brand of the Swatch Group. With the introduction of the SISTEM51 mechanical watch in 2013, SWATCH proved that it’s as relevant a player today as ever.